Wallelty Top 7 questions about mobile wallet marketing: answered.

Top 7 questions about mobile wallet marketing: answered.

marketing Aug 06, 2019

Mobile wallets are quickly becoming the smart marketers weapon of choice, and it’s not hard to see why. Apps, like walletly, are enabling marketers to connect with customers directly on their phone. Every day, businesses are discovering how easy it is to turn loyalty cards, coupons, tickets, and more, into digital communication tools - in turn creating a better customer experience.

It shows no sign of slowing down, so we’ve collected together the most frequently asked questions about mobile wallet marketing with answers from the experts.

1 What exactly is a mobile wallet?

Put simply: a mobile wallet is the digital equivalent of a physical wallet. It’s where you can store digital versions of loyalty cards, coupons, tickets, passes and much more.

The more obvious digital wallets are the ones that come pre-installed on your phone. iPhones come with the Apple Wallet, Android have Android Pay, and Samsung devices have Samsung Pay. If you remove the brand names they all essentially do the same thing, a digital place to store what you use to have to keep on paper or plastic.

With Walletly, customers coupons and cards go direct into their mobile wallet - whatever the brand.

2 What counts as a mobile wallet ‘card’?

Again, put simply, a ‘card’ is the name for anything that can be stored in the mobile wallet. These can also be referred to as wallet ‘passes’.

Here at Walletly, any item going into a mobile wallet is a card. These can be pretty much anything; boarding passes, coupons, loyalty cards that dynamically update, notification reminders that pop up on a users phone art exactly the right time and place. There is a wide range of mobile wallet marketing options, however it is the ‘non-payment’ types of wallet card that provide the most opportunity for exploration and experimentation.

3 Do I need an app to offer a mobile wallet card

Short answer: no.

Mobile wallet marketing is as great an opportunity for start up’s as it is companies who have a significant online presence. And it either case, comes at a much lower cost than putting out an app.

Don’t forget, nearly all mobile devices come with pre-installed wallet apps, which all mobile wallet cards go directly into.

4 How do I create a mobile wallet card?

With Walletly, it couldn’t be easier to create a wallet card, of any kind. Walletly comes preloaded with different card templates and designs, so all you have to do is select the right one for your campaign.

It literally takes a matter of minutes.

5 Will customers know what to do with a wallet pass?

Yes. Research from 2017 shows that 54% of people have already used mobile wallet and would like to use them more. This percentage will only be on the rise throughout 2019 and 2020.

Of course there will always be the odd customer who won’t have used their mobile wallet, but you can always show instructions through infographics and video - as we do at walletly.

6 What happens once a customer has a mobile wallet card?

A card will stay in the wallet of a customer untill they delete or use it. Research shows though that digital wallet cards are rarely deleted!

More importantly, once a customer has a wallet card, you’ve opened up a line of communication with that person. How? Wallet cards can be automatically updated and push notifications can be sent through updating them on new offers and persuading them back to the business.

7 Why should I use mobile wallet marketing?

There are many reasons why you should be looking at digital wallet cards as the cornerstone of your marketing campaigns, but here are what we consider to be the top 2.

You’re not where your customers want to be! Companies are behind consumer demand for mobile wallet cards. The younger generation, especially, are environmentally minded enough to not want little pieces of paper and plastic. Companies who catch up first will be quick to earn customer engagement and, in turn, loyalty.

You can increase your communication with customers, straight on to their phone! What do most people spend their time looking at these days? Their phone. Using wallet cards as a direct line of communication with the customer will only see people returning to the business. Take advantage of this new channel of engagement.

Faye Pooley

I’m Faye, a former UK based secondary school teacher (History, English and Politics), and versatile, high-converting, SEO copy-writer.